MY THOUGHTS
08-6
Proper planning is the key to your company’s success
Most people in the know are familiar with “The Good Doctor from back East” who took the web (and ClickBank) by storm with his Google “PPC for Free” program ( http://tinyurl.com/5d78yk ). Well, he has given me much food for thought.
Ever since I got into the internet marketing adventure, I have tried to figure out how to really make my business explode. Of course, like everyone else, I’m trying to make money, but I also really try to help my customers and members of my news letter. I’m sure I’m not the only one with such aspirations.
I became more familiar with Dr. Cohen when I became an affiliate in a number of his programs. I have found this man is incredible.
Did you know that he, and his team, have three programs right now that are in the top ten best seller list at ClickBank. That is an incredible feat! And it’s that feat that has really given me all the food for thought.
I’ve been studying Jim McCarthy’s PrometheusStrategy (I’m in no way affiliated with this program). He spends almost 20 pages reinforcing the fact that you need to be consistent with your programs and not keep changing or bouncing from product to product. He continually states that you must stay with the same programs so you don’t spread yourself out too thin.
But just like Dr. cohen, who has busily added three separate products to his portfolio, all of a sudden Mr. McCarthy changes tunes and says it is important to keep expanding and changing your system. He calls it the “Strategy Paradox“. It goes sort of like “you need to be consistent to succeed, but you will fail if you don’t continually change and expand!” Talk about a paradox!
There is a method to the madness here and it goes like this. “The bottom line to success is planning. You must plan to stay consistent, but don’t stagnate. Keep adding planned, new and different products that continue to identify your business without spreading yourself too thin”.
I believe Dr. Cohen has found this method of planning in his company’s success. He is still making an incredible amount of money with his “Google PPC Ads for Free”. And right at the peak of his success with this program he introduced “The Forced Money Website” ( http://tinyurl.com/6bg8xy ). Guess what. He started doubling the cash flow!
You see, he didn’t ride out his PPC business, but expanded. He didn’t just jump to something else, but carefully planned out his next move. And there’s more! He has other programs on the back burner and plans to let them out at the right time.
Just a couple of weeks ago he let out his “Magic Code” offering. In less than 2 weeks it was his third ClickBank business to reach the top ten sellers (out of thousands of products) for that internet mall. ( http://tinyurl.com/6lefr7 ) And the incredible thing is all three are there simultaneously. In fact as I write this article they are all three still there!
It becomes apparent that refusing to change is not an answer. Such an attitude definitely leads to stagnation. The problem is that avoiding stagnation has the potential of leading a company, big or small, to continually change. Jumping from one plan to a different strategic plan that can confuse customers, spread resources out too far and cause internal confusion with the company weather it’s large or ran by a single person.
Planning is the answer. But it must be a program of planning that takes all facets of a companies products, it’s future growth and it’s level of success into account. It must also prepare for a complete exit policy if things don’t work out or after the company has outlived it’s usefulness.
The perfect example of this idea is the most recent cog in Dr. Cohen’s business. His “Magic Code” shows change, but with a consistent eye on expansion. It all looks the same even though all the products are entirely different.
I have read a number of reviews and articles about the “Magic Code” and though they are all good, no one seems to see what goes on behind the scenes at Dr. Cohen’s offices. The products are all great, and I’m happy to be affiliated, but everyone misses the real point. Not the products but the method of planning and sales are the are the things we need to really be focusing in on. We can learn much to better ourselves in internet marketing if we just pay attention.
The products can make us money, but the process can better us for life. I’m glad I had the opportunity to study this concept and pass it on to you.
The last thing I can say is “THANK YOU DR.COHEN"
John Bonzo
08-5
GOOGLE’S TROUBLES
Many people have heard about the New York doctor (retired) and his secret to use Google PPC advertising for free. Advertisements abound. Click Bank, who sells thousands of the web’s e-books, has put this product in it’s top 10% of the best sellers. Affiliates are making barrels of money selling this “secret”. Below you will find an article that is making the rounds on the internet, explain it’s impact. I find this “tongue in cheek” article rather amusing. I hope you like it.
ARTICLE
Is Google in Trouble & Facing Bankruptcy? [NEW YORK - Wednesday] - by Devon Melk. Rumors are now running amok that the 2nd most powerful website on the entire Worldwide-Web may file BANKRUPTCY, with the deadline set for this December; being the date of both discharge and dissolution in a Federal Court of Law. This would come as a SHOCK to investors and "Googlers" alike who both profit and benefit from the use of the World's largest and most powerful search engine which receives far in excess of 100 MILLION unique daily visitors and well over 300 million individual searches daily - making it perhaps the single most valuable public data resource as an "information bank" online the world over. But is the rumor true or false? The origin of the rumor occurred when some savvy Internet marketers began making statements that they had heard "insiders' talk" that the company (now publicly traded since April 30, 2004, just over 3 years ago) may face financial disaster with the release of a "new system" that would allow advertisers to get their otherwise pay-per-click (PPC) advertising completely free. This, of course, would naturally lead directly (like a domino- effect) to the collapse of Google's sibling program AdSense; as its only revenue comes from the direct sales of AdWords "clicks." The "new system" in question and responsible for the controversy over getting AdWords pay-per-clicks free is that developed by Dr Jon Cohen of New York City, New York (now retired) who discovered a simple, yet effective means, for getting Google PPC ads without having to suffer the costs involved. The retired New York doctor and native has a publicly disclosed net worth now in excess of $70 million [US], having generated well over $377 million in product sales from sixteen (16) separate online businesses within just nine (9) years since first venturing online in 1998 (about the same time as Google was founded). It is estimated by company insiders and leading financial analysts that the "good doctor" (as he's called by "all who know him") has purportedly saved well over $93 million (some estimates suggest closer to $136 million) in otherwise paid advertising at Google and the other major players in the PPC targeted-search arena online - including Yahoo, MSN, AskJeeves, AllTheWeb.com, HotBot, AltaVista, Lycos and Netscape, just to name a few. The "secret" became available to the general masses last April, and its very release caused such a major sweeping stir among the community of Internet-marketers, affiliate-marketers, webmasters, ecommerce company owners and surfers alike that the site quickly rose to break the top most visited 1,000 websites on the entire planet briefly; and as can be seen here: http://tinyurl.com/39lnjn (Alexa data on this!) When asked if the "secret" would somehow ruin Google, Dr Cohen revealed almost cryptically that it actually would bring about just the opposite effect, and "stimulate" even more business volume for the virtual giant. Many people were dismayed to find that Google itself is deliberately allowing the purchase of 100,000's of PPC ads offering the secret system to the general public -- which indicates to most observers that either they [Google] haven't caught it, or they simply feel that it somehow is not a threat to their continued operation. For anyone's inspection factual and hard evidence supporting this can be seen by simply looking to the right-hand column when doing a search for "get google ads free" (specifically in quotation marks) at Google.com under the "Sponsored Links" section. Or take this direct and instant SHORTCUT: http://tinyurl.com/2ctu6j You can also see nearly 100,000 specific results in the "organic" fields index located in the center and which occupies the bulk of the results pages. One would think that if Google felt threatened by such a release as this earth-shaking "secret" is, they would hardly allow for either paid-ads or organic content to make the top searches regarding it. However, evidence supports to the contrary - and this being the case now for a full six (6) months. Mysteriously, within just two (2) hours of its initial release last April, Google itself actually did in fact 'pause' the parent firm's attempts at advertising the new system using PPCs on their search engine - only, however, to release the hold after a Review Team consisting of some of Google's top executives completed performing an in-depth investigation and made the determination to ALLOW the ads to run. The secret system was recently revised however to include "major new content" and "more exhaustive instructions," and is now available at this Site: http://tinyurl.com/5d78yk. The most important addition is that of a so-called "string of code" (tech-talk for some HTML) that can be added to any webpage(s) that instantly causes the elimination of the page owner's AdWords costs right away. Even a "live" woman spokes-representative ("Rachel") has been added to the site, and who appears to literally walk out onto the webpage and talk to visitors and explain a bit more how the mysterious new breakthrough system works. Since the addition of this new "live" spokes-woman has now appeared at the site, company Vice President of Sales & Marketing, Mr. Todd Coutrin states that "sales for the system have skyrocketed above 2,430% suddenly and with no limit in sight." Coutrin continues: "With the newest revision now in place, plus all the additions added, affiliates for the new system can expect to earn even more than ever before!" (Note: Affiliates make up the bulk of the firm's sales generation.) The refund rate for the new revised version of the secret (named V5.1) has dropped to less than half of what it was before the newer version's release; meaning it's now even more readily-received and put to use than ever before (perhaps in large part to the newer simplicity of application) - now making it the safest and one of the best resellers for the networks of affiliate marketers who earn their revenues from the reselling of other electronic publishers' stock and digital product lines. When asked, Google company representatives stated matter-of-factly that the rumors of bankruptcy for the ecommerce giant are simply not true, and that the rumor millings are in fact simply the result of "panics" brought on by the usual hysteria associated with anything large, new or revolutionary - or in this case, all three. Attempts to contact both Sergey Brin and Larry Page, the former Stanford University students who founded Google in 1998, to request comment were unsuccessful. Again, Google itself seems to be the biggest supporter of the "new system" as it's allowing more and more advertisers to promote the new system on its search engine before over 100 million daily searches and surfers. <------------>End
If you’re using PPC advertising, you will truly cheat yourself if you don’t go to the above web site and check this system out. The web site again is:
http://tinyurl.com/5d78ykJohn Bonzo
If you’re using PPC advertising, you will truly cheat yourself if you don’t go to the above web site and check this system out. The web site again is:
http://tinyurl.com/5d78yk .John Bonzo
